A dynamic video series designed to empower you with the insights and strategies needed to lead your school’s marketing with confidence and clarity.
The Principal's Playbook
IMPORTANT NOTE:
If you have paid via invoice, click the "Buy Now" button and use the voucher code that has been provided to access The Principal's Playbook and all bonus materials.
Products included in this bundle
4 products in total
The Principal's Playbook
The Principal's Playbook has been crafted for school leaders who are ready to lead their marketing efforts with clarity and confidence. You'll cover the four key areas of marketing for schools: Reputation, Strategy, Enrolment, and Structure. If you have paid via invoice, click "Buy Now" and use the code that has been sent to you in the voucher field. The listed price includes GST.
Course
Strategic School Marketing Framework
An in-depth exploration of the customer journey in schools.
Course
Behavioural Market Research for Schools
This course has been developed specifically for school leaders to understand the opportunities and insights that can be gained from behavioural market research. The course has been developed for the Principal's Playbook members by Flowing Bee, an Australian market research leader based in Melbourne. Flowing Bee's mission is to make behavioural science accessible, helping marketers apply it rapidly, at scale, and with measurable impact. Their end-to-end, customer-led marketing platform is built on science and powered by human-centred AI, enabling marketers to achieve greater effectiveness and efficiency.
Course