© 2026 School Marketing Manifesto
Built with Teachable
  • Terms of Use
  • Privacy Policy
School Marketing Manifesto logo

Main menu

Includes navigation links and user settings

School Marketing Manifesto logo
  • Browse products
  • Log in

Browse products

Browse products

Product filters:
search
Product image for The Principal's Playbook

The Principal's Playbook

The Principal's Playbook has been crafted for school leaders who are ready to lead their marketing efforts with clarity and confidence. You'll cover the four key areas of marketing for schools: Reputation, Strategy, Enrolment, and Structure. If you have paid via invoice, click "Buy Now" and use the code that has been sent to you in the voucher field. The listed price includes GST.

Course•By Bianca Coleborn

Learn more
Product image for The Principal's Playbook + Bonuses

The Principal's Playbook + Bonuses

Purchase The Principal's Playbook before 30 June 2026 and receive the following bonus materials: - Strategic School Marketing Framework - Behavioural Marketing for Schools mini-course by Flowing Bee - Queensland's Best Kept Secret Marketing Strategy Breakdown

Bundle

Learn more
Product image for Unit 10 of The Principal's Playbook

Unit 10 of The Principal's Playbook

The way marketing is structured inside a school shapes everything from strategy to execution. This unit explores reporting lines, leadership access, and the impact of organisational design.

Course•By Bianca Coleborn

Learn more
Product image for Unit 11 of The Principal's Playbook

Unit 11 of The Principal's Playbook

Great marketers are difficult to attract - and even harder to keep. This unit explores the leadership behaviours, structures and expectations that influence long-term performance.

Course•By Bianca Coleborn

Learn more
Product image for Unit 12 of The Principal's Playbook

Unit 12 of The Principal's Playbook

Once you understand strategic school marketing, it becomes impossible to look at it the same way again. This final unit will help you reframe marketing as a leadership responsibility, not just a function.

Course•By Bianca Coleborn

Learn more
Product image for Unit 1 of The Principal's Playbook

Unit 1 of The Principal's Playbook

Most schools are far more internally focused than they realise. This unit will help you better understand market orientation and how it shapes enrolments, reputation and decision-making.

Course•By Bianca Coleborn

Learn more
Product image for Unit 2 of The Principal's Playbook

Unit 2 of The Principal's Playbook

Your reputation is being shaped every single day - whether you’re managing it or not. This unit explores the hidden drivers of word of mouth and why it matters more than most schools realise.

Course•By Bianca Coleborn

Learn more
Product image for Unit 3 of The Principal's Playbook

Unit 3 of The Principal's Playbook

Families don’t suddenly decide to enrol at your school overnight. This unit will help you better understand the parent journey and the many moments shaping school choice.

Course•By Bianca Coleborn

Learn more
Product image for Unit 4 of The Principal's Playbook

Unit 4 of The Principal's Playbook

Marketing can look busy and still be broken. This unit will help you identify reactive patterns and shift your marketing from constant activity to strategic direction.

Course•By Bianca Coleborn

Learn more
Product image for Unit 5 of The Principal's Playbook

Unit 5 of The Principal's Playbook

Strategy requires clarity, focus and the courage to make decisions. This unit explores how schools build positioning, define priorities and avoid trying to be everything to everyone.

Course•By Bianca Coleborn

Learn more
Product image for Unit 6 of The Principal's Playbook

Unit 6 of The Principal's Playbook

A strong marketing plan brings clarity, alignment and direction. Explore how diagnosis, strategy and tactics work together to create confident leadership decisions and sustainable growth.

Course•By Bianca Coleborn

Learn more
Product image for Unit 7 of The Principal's Playbook

Unit 7 of The Principal's Playbook

School enrolments are built over years, not weeks. This unit explores long-term brand building, enrolment strategy and why sustainable growth requires patience, consistency, and leadership foresight.

Course•By Bianca Coleborn

Learn more
Product image for Unit 8 of The Principal's Playbook

Unit 8 of The Principal's Playbook

When enrolments soften, marketing often gets the blame. This unit explores the deeper organisational factors influencing marketing performance and why leadership matters more than most realise.

Course•By Bianca Coleborn

Learn more
Product image for Unit 9 of The Principal's Playbook

Unit 9 of The Principal's Playbook

Enrolment pressure rarely appears overnight - the warning signs usually arrive much earlier. This unit will help you recognise the patterns, risks and blind spots impacting growth.

Course•By Bianca Coleborn

Learn more
14 products found